Bogotá, Colombia


Group 12@2x

Passionate about the digital experience!

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About me

UX / UI Lead designer
Digital content design specialist

Usability specialist with more than 8 years of experience in the digital experience industry. I coordinate the usability and experience processes in electronic commerce environments. Oriented in digital product creation in terms of usability and user experience. I have strengths in the creation and fulfillment of improvement strategies in the purchase flows of the conversion funnel, based on user-centered work methodologies. I direct the achievement of results and objectives based on data analysis. I am passionate about optimizing digital environments based on usability and conversion.



UX/UI Coordinator

Aug 2020 – Present

UI Coordinator

Oct 2018 – Aug 2020

Web Designer

Feb 2016 – Jan 2019

Colchones Paraíso

Web Designer

Dec 2014 – Feb 2016

Indet S.A.S.

Graphic Designer

Apr 2013 – Oct 2014



2018 – Present

More than 10 projects worked to provide services in the design of user interfaces and usability, with different brands for digital environments.

Swissphoto Incige

2018 – Present

Consulting in digital design for the construction of the corporate platform together with its digital environments, with 7 completed projects.

🏆 Know my best projects

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Intcomex - E-commerce renewal

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Viajes éxito - UI Website

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Intcomex Cloud- Website renewal

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Axure - UI Renewal

⭐ Here some shorts

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